Have you noticed the lack of imagination of children? The time spent on screens? The overconsumption of toys? The inactivity of motor skills? That’s what we thought… We too, around us, at home, with our children.

These observations are the starting point of our idea: to create an innovative toy to bring a piece of the answer to these societal problems. A solution to stimulate the imagination, the motor skills, and the autonomy of children. An activity to have fun as we used to do it before, with resourcefulness, ingenuity and sharing. A toy that we would have liked to have had back then, we who have remained children…

Discover our story

We have first and foremost this will to preserve the carefree spirit of the youngest. To propose the way of childhood and imagination. The path of lightness, fun and escape. To give them the desire to be curious, to invent, to share… To remain children as much as possible.

inöuqa is a game for them, but above all it is a sustainable, useful, and inclusive solution from the point of view of parents and professionals in the field of childcare and health, concerned about their well-being, their development and their blossoming.

Discover our story

They are within us and constitute the foundation of inöuqa. They transpire in the products we design and develop as well as in our human relations, with our customers, our partners, and our team. We value them and often make our choices with them in mind. These are our four pillars:

• Respect: being honest, kind and contribute to our planet.
• Adventure: being curious, passionate, and daring to take risks.
• Commitment: being generous, work hard, and improve with ambition.
• Simplicity: being authentic, humble and keep an open mind.

Discover our story

At inöuqa, we’ve opted for the principle of lean production and delivery. And we’ll tell you all about it here. From our point of view, this approach has many advantages for our customers (potentially you), for our planet (which could use a helping hand) and also for the viability of this beautiful company called “inöuqa” (long live it!).

Quite simply really. Our goal is to have as many children as possible play with our idea, and to do that, we have to offer it at the right price. At every stage of design and production, we try to make the right choices with this ambition in mind. Precisely, the principle of pre-orders, helps us in this sense.
However, also and above all, we want to offer you beautiful ideas, innovative products, quality materials, an appreciable level of service while respecting certain values which are dear to us and which seem essential today (French production for example). Of course, we are aware that this has an impact on the final prices and that they can sometimes be perceived as high. But trust us, in relation to the work, the expenses and the quality of your toy, the price is reasonable and coherent. The price is fixed with the whole of the inherent costs of the production as a starting point and by integrating a margin (necessary for the survival of the company) in the average of the toy market. The yacht and the villa with feet in the water, it is not for tomorrow…

And it is not what we aim at, that’s good!

If we want to stimulate the imagination of the youngest, we might as well be the first to set an example, right? The starting point is the desire to personalize our magic playhouse, to give it a little name, so that the children can appropriate it and consider it as a real playmate. “Can I play with inöuqa?”; “Can we take inöuqa to grandma and grandpa’s?”; “So inöuqa, what are we building today?”…

So many sentences that we hope to hear.

Our initial idea was also not to materialize borders with the name. Our toy is transposable to all the children of our planet, it was necessary that the name be also. A combination of vowels, consonants and syllables orchestrated and organized to create this beautiful sound:

• the “i” of “imagination”, the “ino” of “innovation”,
• the “in” of “inside” and “to be trendy”,
• the “ou” of “who we’ll be playing with today? “
• The “qa” of “cabin”
• In short, it’s a pretty crazy and funny mishmash, with a touch of exoticism thanks to the letters brought back from our travels, like the “ö” from Scandinavian and Germanic countries.

Take a good look at this one, you’ll see a surprised smiley face staring you in the eyes. Now you know all the secrets of our name. We hope you like it.

No. For the moment we are only available online, via inouqa.com. “Step by step” as Whitney Houston sang.

But one day, hopefully, we’ll be able to offer you the opportunity to touch our products directly in-store, which is clearly in the back of our minds. When that happens, you’ll be the first to know.

That’s a promise, a real one!